our feature on INSTAGRAM'S @shop
"Alisha Datwani just launched her jewelry line, @thisisalaya, a few months ago, but she’s been preparing for it since she was a child. “I started working at my family’s wholesale jewelry business when I was 15,” she says. “But I always wanted to create something on my own.” And her family—first-generation immigrants who moved to Miami from India—couldn’t be prouder. “My family has helped me every step of the way,” she says. “The name Alaya is actually the combination of my and my sister Ayesha’s names.”
JEWELRY TO LIVE IN
The perfect blend of classic with a little bit of a twist, Alaya jewelry gives your everyday outfit a little more of you. Inspired by styles from New York, Miami, and travels abroad, these pieces help you find the balance between bold and minimalist to round out your style.
Inside our featured collections. Statement pieces designed for the everyday.
Step up your ear game
Your order includes a complimentary ear cuff to style our favorite earrings.
Today is our birthday! Thank you for being a part of this journey with me. I'm grateful that Alaya has found a way into your wardrobe.